Digital sales room software for enterprise deals

What is a digital sales room?

A digital sales room replaces the email thread, the PDF attachment and the shared drive folder with one private, branded space for a single deal. The buying committee finds the proposal, the case studies, the security answers and the pricing in the same place, and each stakeholder reads the part that matters to them.

For the seller, the room is also a signal. Zoomforth shows which named stakeholder opened the room, which sections they read and whether someone new joined the evaluation, so follow-up starts from what the buyer actually did. For the full background, read our guide to what a digital sales room is and how it works. If your team sends proposals and RFP responses today, see how the same rooms work as interactive proposals and sales microsites.

How a Zoomforth deal room works, step by step

1. Start from a branded template. Your brand styling is built in, and templates cover proposals, RFP responses, executive briefings and onboarding hubs.
2. Personalize it for the buyer. Add the account name and logo, a welcome message and a short video from the account team.
3. Add the deal content. Upload PDFs, decks and documents, embed video, and link the case studies and pricing this buying group needs.
4. Set who can get in. Choose a password, email authentication for named people or a whole email domain, multi-factor authentication or SAML single sign-on, and hide sub-pages until the right stage.
5. Share one link. Send a single URL instead of attachments, and turn on real-time email notifications for the moment a stakeholder engages.
6. Read the engagement. See who opened the room, which sections they read and for how long, and prepare the next conversation around it.
7. Keep it current. Update pricing, swap case studies or add answers to new questions. The link stays the same, so nobody works from an old version.

Stakeholder analytics, access control and permissions

Enterprise deals involve procurement, IT, finance and legal as well as your champion. The room has to show you who is engaged and keep the content in front of the right people only.

Digital sales room vs. PDF proposal vs. sales enablement platform

These three tools answer different questions. A digital sales room does not replace your internal enablement platform; it is the part of the stack the buyer sees.

If you are weighing the two categories, our comparison of a digital sales room vs. a sales enablement platform goes deeper, and the buyer-facing sales enablement platform page shows how Zoomforth fits next to the tools you already run. To compare vendors, see how to choose digital sales room software.

Digital sales room examples

• Sales microsite examples

  Deal rooms, pitch sites and leave-behinds built by enterprise sales teams on Zoomforth.

• RFP microsite examples

  RFP responses published as secure microsites next to the formal submission.

• Digital sales room examples by industry

  How rooms differ for SaaS, professional services and other complex sales.

Trusted by enterprise sales teams

Three of the Big Four accounting firms use Zoomforth for client pursuits and proposals, and Zoomforth is rated 4.76/5 on G2.

If you're working in a deeply competitive, low differentiation, and highly technical space, or selling anything that's commoditized, microsites are a great way to help make complex, multi-stakeholder, multi-phase buying easier.

Lily Austin, Principal Advisor, Value Engineering at Salesloft

• Big Four proposal team case study

  How a proposal team at a Big Four firm closed multiple Fortune 50 deals with microsites.

• Salesloft case study

  Enhancing sales communication and value engineering with Zoomforth.

• Global consulting firm case study

  Winning deals with microsites as part of a digital transformation.