Sales microsite examples — 15 real B2B designs
Static PDFs and slide decks lose deals before the prospect even finishes reading. The enterprise sales teams winning more often have moved to microsites: branded, trackable web experiences that update in real time, work on any device, and show you exactly who engaged with what. Browse real examples below, organized by use case.
What a sales microsite is — and when it beats a deck or a PDF
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A sales microsite is a branded, secure web experience created for a specific prospect or account. It replaces the PDF proposal or PowerPoint deck with something the buyer can navigate, share internally, and return to without a download — and that your team can track in real time. Zoomforth's sales microsites are built for exactly this job.
The difference matters most in four situations:
High-stakes proposals and RFP responses — where the buying committee needs to share the document internally and you need to know which sections they actually read before you follow up.
Fast, single-screen pitches and one-pagers — where speed matters more than a deep narrative, but you still want to know whether it was opened and shared.
Account-based selling with microsites — where you are personalizing content for a named account over weeks or months and the microsite serves as the ongoing home for the relationship.
Post-sale onboarding — where you need to hand off a client to a customer success team with a fully branded, secure portal they can access from day one.
Build your first sales microsite from a branded template
Start from a branded template. No design or development skills required. Request a demo to see how it works.
Request a demo6 sales proposal microsite examples, from RFP response to co-branded proposal
A proposal microsite replaces the PDF. It gives the buyer a navigable experience they can share with the full buying committee — and gives your team the analytics to know whether anyone actually read it. Each example below was built from a branded template in Zoomforth's microsite builder. For a build walkthrough, see our guide to web-based proposal microsites.
To scroll through a complete proposal, open our sales proposal microsite example: a fictional logistics company's proposal to a retailer, with goals, a rollout timeline, three pricing options, the account team, and a document library.
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RFP response — professional services
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RFP supplementary details
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Marketing sales proposal
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Co-branded sales proposal
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Bid pursuit proposal
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Sales proposal — clean layout
5 pitch page and one-pager microsites that replace the PDF one-pager
A pitch page or sales one-pager is designed for speed: one screen, one message, one action. These examples show how B2B teams replace the PDF one-pager with a digital version that tracks engagement and never gets buried in an email thread.
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Presales microsite
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Digital sales one-pager
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Sales one-pager — dark theme
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Sales summary
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Sales landing page
2 account portal microsites: logistics and creative agency clients
An account portal gives a specific client or prospect a single branded URL that houses everything relevant to the relationship: proposal documents, case studies relevant to their industry, team bios, and a direct line to their account manager. These examples show how enterprise teams build them without a developer.
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Client portal — logistics
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Client portal — creative agency
2 post-sale onboarding microsites: one URL instead of a folder of PDFs
Onboarding microsites reduce time-to-value for new clients. Rather than emailing a folder of PDFs and a calendar invite, the customer success team sends one URL — a branded, secure portal with everything the client needs to get started, updated in real time as the relationship evolves.
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Onboarding portal
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Client onboarding portal — multi-page
Filter the full gallery by sales, marketing, recruiting, and learning
The full inspiration gallery has examples across sales, marketing, recruiting, and learning — filter by category to find designs relevant to your use case.
Browse all microsite examples4 traits of a sales microsite for B2B brands that buyers read
The 15 sales microsite examples above share four characteristics that keep buyers reading, and none of them require design expertise.
Personalization: the prospect's logo, an industry case study, and their rep's bio
The prospect's logo in the header, a case study from their industry, a team bio from the rep managing their account. The microsites that win have content that makes the reader think "this was made for us."
Sections for legal, finance, and HR so each stakeholder skips the rest
The legal team needs the security section. Finance needs the pricing section. HR needs the implementation section. A microsite lets each stakeholder navigate to what matters to them — a PDF does not.
Analytics that change the follow-up conversation
Knowing that the CTO spent 12 minutes on the security section and forwarded the link to three colleagues is not vanity data — it tells the sales rep exactly where to focus the next call. Great sales microsites are built with the follow-up conversation.
Password or email authentication for pricing and RFP content
A general pitch page can be public. An RFP response containing pricing and implementation details should be password-protected or email-authenticated. The best sales teams match the access control to the content — not the other way around.
How to build your own sales microsite in 5 steps
Every example in this gallery was built without a designer or developer. The process is the same for each one:
- Choose a template — Zoomforth's template library includes pre-built designs for proposals, RFP responses, one-pagers, and client portals. Your brand theme is applied automatically.
- Personalize for the account — Swap in the prospect's name, logo, and relevant case studies. Update the copy to reflect the specific deal. Takes most reps under an hour.
- Set the access level — Decide whether the microsite is public, password-protected, or email-authenticated. For sensitive proposals, email authentication means you know exactly who viewed it.
- Send and track — Share the URL by email or in a meeting follow-up. Watch the analytics in real time: who opened it, which sections they read, and how long they spent.
- Update without resending — If the deal evolves or pricing changes, update the live microsite. The prospect's link stays the same — no need to send a new version.
See sales microsite analytics on a live deal in a 30-minute demo
Book a 30-minute demo and we will show you how to build a sales microsite from a branded template — and what the analytics look like on a live deal.
Request a demoFrequently asked questions about sales microsites
What is a sales microsite?
A sales microsite is a branded, trackable web experience sent to a specific prospect or account — typically replacing a static PDF proposal, pitch deck, or leave-behind. Unlike a PDF, a sales microsite can be updated after it is sent, tracks who viewed it and for how long, and is accessible on any device without a download.
What should a sales microsite include?
A sales microsite should include an executive summary tailored to the prospect, a clear articulation of the problem you solve, proof of results (case studies, logos, testimonials), a detailed solution or proposal, pricing or next steps, and a single primary CTA. The best sales microsites also include interactive elements — embedded videos, navigable sections, downloadable attachments — that give the prospect everything they need in one place.
How is a sales microsite different from a landing page?
A landing page is typically a single conversion-focused page designed for inbound traffic from ads or email. A sales microsite is outbound — sent directly to a named account — and contains multiple sections or subpages that tell the full sales story: company overview, solution details, team bios, case studies, and pricing. Sales microsites are also usually personalized by account or deal, where landing pages are generally generic.
Do sales microsites actually improve win rates?
Zoomforth has not published win-rate data, so the measurable change is visibility. Prospects open one link instead of a PDF attachment, and reps can see which sections each stakeholder read before the follow-up call. Grand Dynamics founder Tim Walther described the result in revenue: “We probably saw an extra couple hundred thousand dollars in revenue in just the first quarter just by using Zoomforth.”
Before and after the deal: RFP guide, onboarding portals, sales platform
RFP response guide
Everything B2B sales teams need to know about RFPs — what they are, how to structure a winning response, and why the best teams have moved beyond the PDF.
Sales microsite platform
See how Zoomforth helps enterprise sales teams create proposals, RFP responses, and leave-behinds that close deals and track engagement.
All microsite examples
Browse the full inspiration gallery: marketing campaigns, recruiting hubs, onboarding portals, and learning experiences — filter by category.
Client onboarding portal examples
Once the deal closes, see how teams carry that same personalized experience into onboarding — a shared portal with a setup checklist, timeline, and training content.
B2B RFP microsite examples
See how B2B teams structure a winning RFP response as a microsite — compliance matrices, video team intros, and interactive pricing instead of a static PDF.
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