Enhancing Sales Communication and Value Engineering with Zoomforth

Intro

Salesloft, the leading Sales Engagement platform, helps sales teams drive more revenue. It's the one place where sellers can go to execute their digital selling tasks, communicate with buyers, understand what to do next, forecast with accuracy, and get the coaching and insights they need to win more deals.

Salesloft faced the challenge of navigating a highly competitive market and engaging with buyers in complex, multi-stakeholder, multi-month purchasing processes. Seeking a secure, scalable, centralized, and market-differentiating solution, Salesloft turned to Zoomforth, a cloud-based microsite design platform.

Challenge

Before using Zoomforth, Salesloft struggled with managing value engineering, sales engineering, solutions consulting, and sales communications efficiently. The highly competitive sales engagement space, with numerous players offering similar solutions, created a challenging, overwhelming buying climate.

Technical requirements necessitated cross-functional buying committees, and business outcomes had to be defensible.

Salesloft utilized microsites to simplify the buying process, store important content, and stay organized. However, existing solutions lacked the required security, scalability, and centralized features.

Impact

Salesloft's team found great value in Zoomforth's branded templates and WYSIWYG editor. These features enabled them to quickly create and deploy new microsites, aligning with their brand and saving time. The ability to copy and paste sections and subpages across different sites proved instrumental in rapidly expanding use cases and applications for microsites.

Within six months, Salesloft launched over 30 microsites using Zoomforth, saving significant time and resources compared to their previous solution. Notably, a microsite played a pivotal role in securing a Fortune 500 supply chain and logistics company in a competitive three-vendor evaluation. The success with Zoomforth's solution has led Salesloft to explore additional applications, such as account-based marketing campaigns and scaled onboarding programs.

Other key benefits:

Customers responded positively to the improved buying experience enabled by Zoomforth. The solution instilled confidence in Salesloft's organization, professionalism, and commitment to security. As a result, Salesloft plans to continue leveraging Zoomforth for various initiatives, including persona-based strategies and enabling the release of new technology and capabilities.