Account-based marketing platform for personalized ABM microsites
Bring teams together with a data-rich collaborative ABM solution. Build custom microsites, engage target accounts with personalized digital content experiences, and analyze in real-time—all in a single, intuitive platform.
ABM software to boost client engagement with personalized microsites
Thoughtful, relevant content is the key to client engagement. Reach your audiences with an account-based marketing platform built with personalization in mind.
New to the campaign model? Start with our guide to what an ABM campaign is, then use this page to see how Zoomforth turns that strategy into personalized account experiences.
Tailor experiences at the click of a button to cater to different accounts, stages of the buyer journey, or decision-makers. Built-in brand kits and branded components let you personalize—fast.
Capture attention and increase engagement with immersive digital experiences. Then, keep them coming back for more with the ability to update your microsite design in real-time.
Access client insights in a centralized digital experience analytics platform
Track and analyze the performance of enterprise account-based marketing content in a single, centralized location.
Inform future content investment and individual client follow-up with real-time access to data analytics for your client microsites.
Prioritize Marketing and Sales alignment by equipping your teams with access to account-based marketing software. View account data, analyze engagement, and drive decision-making.
Build ABM microsites without code
No coding or design experience required. Build sites with ease with a drag-and-drop editor.
Enterprise security for target-account pages
Secure your microsites with a password, email authentication, 2FA or Single Sign-On for maximum security at all times.
On-brand ABM microsites at scale
Built-in brand styling, building blocks and microsite templates make personalizing your ABM sites a breeze.
Sync ABM microsites with your CRM and martech
Get connected with integrations for Google, Zapier, Slack, Google Analytics, Adobe, Microsoft Office, and more.
Unlimited personalized pages per account
Enhance your ABM outreach with personalized microsites. Unlimited sites, unlimited themes.
See account-level engagement on every page
Instant access to account data lets you adapt on the go. Update or personalize instantly to meet prospects where they’re at.
Where Zoomforth fits in your ABM stack
An enterprise ABM program usually runs on several layers. Intent and orchestration platforms such as 6sense and Demandbase identify in-market accounts, score them and run the advertising. Your CRM holds the account and opportunity record. What is often missing is the destination: the page a target account actually lands on and reads.
That is the layer Zoomforth covers. Marketing builds ABM microsites from branded templates, one per target account or buying group, and sales sees which named stakeholders opened them and which sections they read. Zoomforth does not replace your intent data or ad platform; it gives those campaigns a personalized place to send each account. For how the categories compare, see our ABM tools comparison, and for the program itself, the account-based marketing strategy guide.
To see one of those destinations, open our account-based marketing microsite example: a page a fictional software vendor built for one target bank, with the account's challenge, peer cases, an illustrative ROI model, and one meeting request.
Use our account-based marketing solution to engage clients with personalized interactive content
See what account-based marketing teams have to say about Zoomforth.
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Account-based marketing FAQs
What is account-based marketing?
Account-based marketing (ABM) is a strategic B2B marketing approach that targets specific high-value accounts with personalized campaigns. Instead of casting a wide net, ABM focuses resources on accounts that match your ideal customer profile, delivering tailored content and experiences to each stakeholder.
How do microsites support ABM campaigns?
ABM microsites provide a personalized digital hub for each target account. You can customize the messaging, branding, and content for specific companies or decision-makers, track engagement at the individual level, and update content in real time as the account moves through the buying journey.
What makes a good ABM microsite?
Effective ABM microsites include account-specific messaging (prospect's logo, industry references, tailored case studies), stakeholder-relevant content (CFO gets ROI data, CTO gets technical specs), clear CTAs for the next step, and engagement analytics that show who viewed and what they read.
How do you measure ABM success?
Key ABM metrics include account engagement rate (percentage of target accounts showing activity), stakeholder engagement (which individuals are interacting), content engagement (which sections resonate), pipeline velocity (time from first touch to opportunity), and win rate by account tier.
What's the difference between ABM and demand generation?
Demand generation casts a wide net to attract many leads with broad content. ABM focuses on specific high-value accounts with personalized content. Most successful B2B organizations use both: demand gen fills the top of funnel, ABM accelerates high-value accounts through it.
How do you get started with ABM?
Start by defining your ideal customer profile (ICP), building a target account list, researching key stakeholders at each account, creating account-specific content and microsites, launching multi-channel campaigns (email, LinkedIn, direct mail), and measuring engagement to prioritize follow-up.
Does Zoomforth replace an ABM platform like 6sense or Demandbase?
No. Intent and orchestration platforms such as 6sense and Demandbase help decide which accounts to target and when, and run the advertising. Zoomforth builds the personalized microsite each target account lands on and shows which named stakeholders engaged with it. Most teams run Zoomforth alongside their ABM platform.
What metrics can I track with Zoomforth's ABM software?
Zoomforth gives real-time analytics on every microsite. Summary data covers the number of sites and visitors, which content received the most visits and which devices visitors used. Granular data shows exactly what each visitor did on the site.
What onboarding do you provide?
Zoomforth offers a 30-day onboarding program that includes account setup, a kick-off call to discuss your goals, training and design support.
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