Launch high-converting campaign microsites in hours
What is a campaign microsite?
A campaign microsite is a focused page built for one audience and one goal
A campaign microsite is a standalone branded page built for a single marketing campaign — a product launch, an event, a contest, or an ABM push. Unlike a section of your main website, it has one message, one audience, and its own analytics, so marketing teams can measure exactly which campaign drove engagement.
Why Zoomforth
Run every marketing campaign on a page that matches the ad
Build immersive, on-brand campaign experiences in hours instead of weeks. Track which audience segments engage, A/B test messaging, and retire pages cleanly when the campaign ends — without touching your main website.
Best campaign microsite examples by use case
Marketing teams use Zoomforth campaign microsites for four recurring scenarios. Each one demands a different structure, and a campaign microsite gives you the room to build it without competing with the rest of your site.
Product launch microsite
Pair a launch announcement with a dedicated page that explains the new product, hosts the launch video, and drives prospects into a single CTA — without diluting your homepage.
Event microsite
Build a registration and agenda page for a webinar, conference or roadshow. Update sessions on the fly and track which segments register for which talks.
ABM campaign microsite
Send target accounts to a campaign microsite personalized to their industry, role or pain point — the same page can power dozens of named-account variants.
Contest and giveaway microsite
Run a contest or sweepstakes on a focused page with its own rules, entry form and prize details — separate from your evergreen brand site.
Seasonal campaign microsite
Spin up a holiday, end-of-year or industry-moment campaign page that goes live for weeks, then retires without leaving SEO debt on your main domain.
Paid media landing microsite
Match each paid ad creative to its own campaign microsite so message and page line up — and engagement attribution stays clean per channel.
Why marketing teams are shifting campaign pages to microsites
Marketing teams across the world use Zoomforth campaign microsites for product launches, events, ABM plays and seasonal campaigns — every page on brand, every page tracked.
95% of today's B2B buyers prefer shorter, highly visual content formats over long, text-heavy documents. Demand Gen
59% of senior executives agree that if both text and video are available on the same topic, they prefer to watch video. Digital Information World
46% of all B2B researchers and buyers are now millennials who expect fast, mobile-first digital buying experiences. Google
