A campaign microsite is a focused page built for one audience and one goal
A campaign microsite is a standalone branded page built for a single marketing campaign — a product launch, an event, a contest, or an ABM push. Unlike a section of your main website, it has one message, one audience, and its own analytics, so marketing teams can measure exactly which campaign drove engagement.
Run every marketing campaign on a page that matches the ad
Build immersive, on-brand campaign experiences in hours instead of weeks. Track which audience segments engage, A/B test messaging, and retire pages cleanly when the campaign ends — without touching your main website.
Best campaign microsite examples by use case
Marketing teams use Zoomforth campaign microsites for four recurring scenarios. Each one demands a different structure, and a campaign microsite gives you the room to build it without competing with the rest of your site. For inspiration, browse these campaign microsite examples, or read the guide to campaign microsite strategy.
Product launch microsite
Pair a launch announcement with a dedicated page that explains the new product, hosts the launch video, and drives prospects into a single CTA — without diluting your homepage.
Event microsite
Build a registration and agenda page for a webinar, conference or roadshow. Update sessions on the fly and track which segments register for which talks.
See a complete one in our event microsite example.
ABM campaign microsite
Send target accounts to a campaign microsite personalized to their industry, role or pain point — the same page can power dozens of named-account variants.
Contest and giveaway microsite
Run a contest or sweepstakes on a focused page with its own rules, entry form and prize details — separate from your evergreen brand site.
Seasonal campaign microsite
Spin up a holiday, end-of-year or industry-moment campaign page that goes live for weeks, then retires without leaving SEO debt on your main domain.
Paid media landing microsite
Match each paid ad creative to its own campaign microsite so message and page line up — and engagement attribution stays clean per channel.
Why marketing teams are shifting campaign pages to microsites
Marketing teams across the world use Zoomforth campaign microsites for product launches, events, ABM plays and seasonal campaigns — every page on brand, every page tracked.
95% of today's B2B buyers prefer shorter, highly visual content formats over long, text-heavy documents. Demand Gen
59% of senior executives agree that if both text and video are available on the same topic, they prefer to watch video. Digital Information World
46% of all B2B researchers and buyers are now millennials who expect fast, mobile-first digital buying experiences. Google
The microsites are a wonderful tool to help us in client pursuits. They allow us the ability to really go deep on our [firm] difference, accolades, client case studies, and videos that we normally would not be able to present in a PowerPoint or RFP response. In addition, the ability to add industry-specific insights and information provides us the opportunity to keep the client engaged throughout the entire process and increase our win rate.
Partner, Pursuits Team · Big Four accountancy firm
The use of microsites in the sales process has allowed us to show our clients that we are truly digital, just like our delivery methodology. We are able to move away from printing out thick paper decks and presenting structured slide shows to be more dynamic with our clients. Microsites allow us to put the depth of [firm’s] thought leadership and experience at the fingertips of our clients — all in an interactive, digital format you can update on the fly.
Senior Manager, Pursuits COE, Big Four accountancy firm
Not only are we closing deals faster. But we’re also increasing the amount of closed deals. We probably saw an extra couple hundred thousand dollars in revenue in just the first quarter just by using this platform.
President, Grand Dynamics
Microsite proposals are not a new idea, but Zoomforth allows you to produce them at scale so they are the default, not the exception.
Head of Marketing and Communication, Big Four accountancy firm
Campaign microsite examples
See more examples
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Campaign microsite example
A focused campaign page with brand styling, embedded video and a single CTA built in the no-code editor.
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Branded campaign microsite
A custom-designed campaign page that reflects the brand’s visual system and routes visitors into one clear next step.
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Multi-section campaign microsite
A multi-section campaign page that walks the audience through the offer, the proof and the call to action in one place.
Check out Zoomforth's microsite use cases
See more examplesAccount-based marketing platform for personalized ABM microsites
Bring teams together with a data-rich collaborative ABM solution. Build custom microsites, engage target accounts with personalized digital content experiences, and analyze in real-time—all in a single, intuitive platform.
Learn more: Account-based marketing platform for personalized ABM micrositesBranded client portal software for professional services firms
Share deliverables, video and updates with each client in one branded, secure space, and see which people on the client side actually use it.
Learn more: Branded client portal software for professional services firmsAn enterprise content marketing platform to take control of your brand
Create branded, interactive content experiences with our enterprise content marketing platform. Share dynamic content, win more business, and track how your audience engages with your brand—Zoomforth has you covered.
Learn more: An enterprise content marketing platform to take control of your brandGrow your brand with custom contest and sweepstakes microsites
Interactive, promotional microsites to host your competition, sweepstakes, or contest.
Learn more: Grow your brand with custom contest and sweepstakes micrositesA creative agency platform for captivating customer experiences
Showcase your creativity with personalized, branded microsites.
Learn more: A creative agency platform for captivating customer experiencesCustomer onboarding software with branded onboarding portals
Give every new customer one branded, secure portal for welcome content, training and kickoff materials, then keep using it for QBRs and renewals. Never lose an email attachment again.
Learn more: Customer onboarding software with branded onboarding portalsDigital sales room software for enterprise deals
Give every buying group one branded, secure room for the proposal, the evidence and the next steps, and see which stakeholder read what.
Learn more: Digital sales room software for enterprise dealsInternal communications platform for branded news, onboarding, and policy hubs
Give company news, onboarding, and policies one branded address your comms or HR team builds without code, and see which employees read each page.
Learn more: Internal communications platform for branded news, onboarding, and policy hubsAn enterprise lead generation platform for quality B2B leads
Enterprise software for lead generation: elevate your customer experience with custom-built, on-brand microsites.
Learn more: An enterprise lead generation platform for quality B2B leadsBuild personalized microsites for every product launch
An intuitive product page improves user experience and streamlines sales. Guide your customers through a clear buying experience with a personalized product microsite.
Learn more: Build personalized microsites for every product launchEnterprise recruitment software for branded microsites
Talent acquisition is a highly competitive undertaking. Communicate organizational value, not just a job description.
Learn more: Enterprise recruitment software for branded micrositesSales enablement platform for enterprise teams
Empower your sales team with dynamic content and customized client engagement
Learn more: Sales enablement platform for enterprise teams