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Global Consulting Firm Consulting • Digital Proposals • Trackable Analytics

Driving digital transformation to win deals with Zoomforth microsites

The ability to track client engagement with sales materials and proposals is a game-changer.

Senior Sales Manager

The Challenge

A global consulting firm brought Zoomforth onboard to modernize the way they approached pursuits, proposals, account management, and business development. Their key objective was to drive wins and be more competitive in the digital age.

Before using Zoomforth, the firm relied on sending sales communications through PDFs and PowerPoint presentations. While they experimented with InDesign products, it was not a scalable solution, requiring a lot of time and design expertise.

Global consulting firm microsite built with Zoomforth

The Solution

Zoomforth provided a platform enabling the firm to create digitally forward, fully trackable, and secure client communications without relying on highly experienced design resources. The ease of use within the editor, coupled with analytics and tracking features, allowed them to shape future conversations and better understand their audience's interactions with the content.

Trackable, secure client communications microsite built with Zoomforth

The Impact

Within a week of onboarding, the team became proficient in building beautiful microsites. The feedback from clients was incredibly positive, with one remarking, "Wow, this is the future."

[Firm] noted, one of the best things about Zoomforth has been their support via the in-app chat. Most support teams take hours or days to respond, but the Zoomforth team seems to respond within seconds or at the latest one or two minutes every single time and has never failed to resolve any questions or issues they've had.

Example of a modern proposal microsite built by the firm with Zoomforth

Conclusion

By embracing Zoomforth's microsite solution, the firm has started on their digital journey and embracing innovation in their pursuits, proposals, and account management. The ease of use and tracking capabilities have driven tangible results, allowing them to stand out in a competitive market in order to win exciting opportunities. As they continue to use Zoomforth, the firm looks forward to expanding its impact across different lines of business.

Digital transformation microsite built with Zoomforth

To be competitive you need to stand out in this marketplace. A lot of companies talk about how digital and innovative they are. Zoomforth allows us to show how digital and innovative we truly are.

Senior Sales Manager

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