Wendie Michie
Wendie Michie is the CEO of Zoomforth, the enterprise microsite platform trusted by Fortune 500 sales, marketing, and HR teams. She leads the company's strategy, product vision, and go-to-market — helping large organizations replace static PDFs and slide decks with branded, interactive digital experiences that convert and engage.
Before taking on the CEO role, Wendie served as COO of Zoomforth, giving her end-to-end operational knowledge of the platform and the enterprise clients who rely on it. That experience informs her hands-on approach to product development and customer success: she understands the problems Zoomforth solves because she has worked through them alongside the teams who face them.
Outside Zoomforth, Wendie is co-founder of Think Training & Development Ltd, a company she built around the belief that people and culture are the most durable competitive advantages any organization can have. She has also served as Chair of the Trust Board at The Wessex Partnership Trust and as a Director at Love & Lilah Ltd, where she led commercial strategy and brand.
Wendie is a published author. She co-wrote The River of Poo: A Guide to Motivation, Happiness, Success & Resilience with Gavin Aubrey — a practical guide to building resilience and finding meaning at work, available on Amazon UK and Amazon US.
Our team is proud to be supporting so many corporations as they transition from wordy PowerPoint-style communication to vibrant and immersive digital content.
Wendie Michie · CEO of Zoomforth
More than two decades in SaaS, training, governance, and brand strategy
Wendie brings more than two decades of experience across SaaS, training, governance, and brand strategy.
CEO & COO, Zoomforth
Led strategy, operations, and product for a SaaS platform used by Fortune 500 sales, marketing, and HR teams to build enterprise microsites at scale.
Co-founder, Think Training & Development
Built a training and development company focused on motivation, resilience, and organizational culture — work that led to a co-authored book on the same themes.
Chair of the Trust Board, The Wessex Partnership Trust
Served at board level in a governance and strategic leadership capacity, overseeing organizational direction and accountability.
Co-author of The River of Poo, a guide to resilience at work
The River of Poo: A Guide to Motivation, Happiness, Success & Resilience is a practical book co-written with Gavin Aubrey. It offers a frank, accessible framework for navigating the moments that drain energy and undermine confidence at work — and for building the habits that sustain performance over time.
Available on Amazon UK and Amazon US. Also listed on Goodreads.
Wendie's expertise: microsite strategy, sales enablement, and HR communication
- Enterprise content experience and microsite strategy
- B2B sales enablement and digital proposal design
- Talent and HR communication at scale
- SaaS product strategy and go-to-market
- Organizational culture, motivation, and resilience
- Board-level governance and strategic leadership
Articles by Wendie Michie
- Can AI write your proposals, one-pagers, and RFP responses? · August 16, 2026
- What is buyer enablement? The complete B2B guide · June 23, 2026
- The B2B buyer journey: 5 stages and what's changed · June 22, 2026
- Marketing trends 2026: the innovations that will separate winners from losers · June 11, 2026
- The future of B2B sales: what the data says about 2026 and beyond · June 8, 2026
- What is a digital sales room? (And why every B2B team needs one) · June 3, 2026
- Marketing crisis response: what to do when your campaign fails · June 1, 2026
- Client onboarding strategy guide: the 5-step framework for customer success · May 28, 2026
- Marketing leadership gap: from manager to marketing leader · May 25, 2026
- The change management curve: surviving your digital transformation · May 22, 2026
- B2B sales enablement strategy: the 6-step framework · May 21, 2026
- Marketing transformation: a 90-day playbook for modernizing your team · May 20, 2026
- Presenting to the C-suite: how marketing leaders get budget approved · May 15, 2026
- Account-based marketing strategy guide: the 7-step framework for B2B teams · May 14, 2026
- Vendor lock-in: the hidden risk of platforms (and your escape plan) · May 8, 2026
- Sales team burnout: warning signs and recovery strategies · May 1, 2026
- Fear of loss in sales: the psychology of losing deals · April 29, 2026
- From cost center to revenue driver: the marketing transformation playbook · April 24, 2026
- The CMO survival guide: when your budget gets cut (again) · April 22, 2026
- What is account-based marketing? The complete ABM guide · February 15, 2023
- What is sales enablement? Definition, strategy and best practices · November 3, 2022
- What is a microsite? Definition, types and examples · August 16, 2022
- How to win more RFPs using multi-media microsites · March 18, 2021
- Does your sales content strategy need a digital transformation? · November 30, 2020
