Using Zoomforth to enhance employee engagement on benefit portals for their clients

The Challenge

The Orientation Company (TOC) is the leading provider of personalized employee benefits onboarding, strategic year-round support, and interactive communication solutions. They help employers improve employee engagement, retention, and satisfaction rates.

TOC wanted to enhance employee engagement with their benefit programs and improve access to information for employees, spouses, and the HR team. To achieve these objectives, they brought Zoomforth onboard as an outsourced solution for client benefit microsites, rather than building and hosting them in-house.

Before using Zoomforth, these services were delivered through in-house creative teams, which consisted of web designers, IT professionals, graphic designers, and project managers. However, the process had some pain points. The primary concern was these other solutions limited access to those with knowledge of a very technical application and coding. Additionally, clients requested a mobile app, but TOC was able to sell them on microsites due to their responsive functionality and password protection.

Results and Wins

By leveraging Zoomforth, TOC has won business cases where the microsite solution was the crucial factor. Without this offering, they would not have been selected as a finalist.

Overall, the collaboration between The Orientation Company and Zoomforth has resulted in improved employee engagement with benefit programs and streamlined access to information for employees, spouses, and the client HR team. Zoomforth's user-friendly platform, responsive support, and outsourced microsite solution have provided TOC with a competitive advantage in the market and enabled them to deliver high-quality experiences to their clients.