Braze drives client interest and engagement with Zoomforth

The Challenge

Braze is a customer engagement platform that helps marketing teams build brand loyalty through omni-channel customer experiences. Braze is a powerful customer engagement tool with a wide breadth of product features. For a dashboard with so many moving pieces, strong enablement materials are a must.

When Braze came to Zoomforth, they were looking for a way to:

- Create eye-catching, tailored, educational content for prospective customers

- Create an engaging resource hub for new and existing customers, to drive product adoption and client engagement

- Reflect their brand in their learning resources

Braze is a digitally-forward organization with a focus on personalization and they needed that to come across in their client interactions.

The Impact

Braze's goal was to find a way to interact with their customers in the least amount of clicks possible. By supplementing their LMS with Zoomforth's content platform, Braze was able to reduce the number of clicks necessary for users to engage with their educational content and present personalized, curated, and flexible experiences.

The intuitive and interactive experiences Braze created with Zoomforth were enhanced with features like video backgrounds. With Zoomforth's WYSIWYG editor, Braze didn't need to rely on expensive resources like web development professionals or team members with coding experience.

Braze's Zoomforth sites impressed other teams within the company — once other departments saw what they could do, they wanted in. They combined expertise across teams to create a cohesive message and a better end product. Customers went straight from the promo to the right page with no hassle.