Whether you’ve been employing a sales enablement strategy for a while or you’re new to the game, having the right sales enablement solution at your fingertips is crucial for success. The right tools can help you get your strategy started on the right foot or refresh a lagging strategy that’s no longer performing the way you might hope.
But with so many different companies, technologies, and tools out there, how do you know if you’re using the best solution for your business?
In this article we’ll walk you through five of our favorite sales enablement software solutions. We’ll let you know what each one does, how it relates to sales enablement, and what to consider when deciding if it’s the right choice for you.
What is sales enablement?
Before we dive into our top five sales enablement technology solutions, let’s do a quick refresher on what the function of sales enablement is as a whole.
In short, sales enablement is the process of training your sales reps.
However, sales enablement is also a strategy that encompasses various elements that help a sales team boost sales performance, including everything from training and coaching to special events. It also involves going beyond the basic onboarding training and checking in with your team regularly, helping them to refresh their knowledge and improve and add to their skill sets.
You can learn more about the basics of sales enablement here – but for now let’s dive into the solutions!
5 sales enablement technology solutions
Let’s take a quick look at some of the best sales enablement tools out there. These tools can help you with everything from tracking and analytics to managing communication between teams and clients. To help you determine which solutions might be the most helpful for you as you build your technology stack, here are a few key questions to ask yourself:
- Do you know who your ideal customer is?
- What tools do you already have and are they working well?
- Have you clearly defined your needs in relation to your KPIs?
With that in mind, let’s explore the tools.
HubSpot
Who are they? HubSpot is a robust customer-relationship manager (CRM) platform that has a multitude of software solutions, integrations, and resources necessary to connect marketing, sales, content management, and customer service departments.
How can they help your team? Hubspot can help reps improve their numbers by identifying engaged customers via its comprehensive website viewership statistics. Reps can even access these stats in real time so they can easily target the correct audiences/potential customers in a snap. They can even filter their lists of engaged prospects to show the most engaged at the top, allowing them to more quickly and easily prioritize their efforts.
Which key areas of sales enablement can it help with? Hubspot can best help with training and coaching as well as analytics. It can help with training because it includes functionalities that might help make reps more efficient and its analytics access makes it easy to track progress and success metrics.
Is there a free trial? Yes!
Zoomforth
Who are they? Zoomforth is a microsite hosting solution that lets users build unlimited custom microsites for all their marketing needs without requiring the need for coding or limiting the number of sites you can make.
How can they help your team? Zoomforth has even more data and analytics capabilities to offer your team, which makes it an excellent sales enablement choice. Its real-time updates help provide insight into how all of your custom content is performing, and that makes it easy for your team to adjust their content marketing as they go. That means microsites can always be properly targeted and optimized.
Which key areas of sales enablement can it help with? Zoomforth can best help with data and analytics and content. Sales enablement content needs constant updates and refreshing to stay relevant and helpful to the team, while analytics access allows sales reps to pivot quickly when they realize a strategy isn’t performing as expected.
Is there a free demo? Yes!
SalesForce
Who are they? SalesForce is one of the most popular and powerful CRM platforms available to businesses today. They do everything from marketing automation to e-commerce to analytics.
How can they help your team? Salesforce can help your team with a multitude of specially designed sales enablement tools. In-app coaching uses the power of data and even AI to help level-up reps’ skills while the Guidance Center, which can be accessed directly from their workflow, is like a personal learning library giving teams easy access to all the info they need.
Which key areas of sales enablement can it help with? Salesforce hits many of the major areas of sales enablement including analytics, training and coaching, content, and tools & technology.
Is there a free trial? Yes!
HighSpot
Who are they? HighSpot is a pure sales enablement platform that specifically aims to “bridge the gap between strategy and execution” when it comes to training and coaching reps and equipping them with the tools they need to succeed.
How can they help your team? HighSpot gives you a dedicated space for your sales enablement strategies instead of only incorporating them into other tools. It can help you manage content, so there isn’t content that reps aren’t even using. It can also provide playbooks to help guide reps through numerous situations. It can even help you pinpoint successful and unsuccessful behaviors across the sales department as a whole.
Which key areas of sales enablement can it help with? HighSpot aims to be a one-stop sales enablement platform and it can help with analytics, training and coaching, content, and tools & technology.
Is there a free demo? Yes!
Formstack
Who are they? Formstack is a productivity platform for businesses that helps organizations create digital workflows and automate processes, all without the need for coding.
How can they help your team? Because Formstack is all about streamlining processes, it could be a great help in boosting team efficiency. Their data collection automation makes getting the info teams need fast and easy, and their signature services help eliminate paperwork with the ability to eSign on any device.
Which key areas of sales enablement can it help with? Formstack can help with technology and tools thanks to its suite of automated services designed to simplify your sales organization’s life.
Is there a free trial? Yes!
Advance your sales enablement strategy with Zoomforth
Zoomforth is the perfect tool to serve as one of the cornerstones of your sales enablement solution strategy. There’s no design or coding skill necessary to get started. Just use the simple drag-and-drop tools to start making your microsites. Plus, custom templates make it easy to ensure everything stays on brand.
Focused on analytics? Don’t fret. Every Zoomforth site gives you access to real-time analytics so it’s easy and quick to optimize your pages as you learn more about their performance. And thanks to the Zoomforth dashboard, you can track who’s visiting your site and even what they’re looking at while they’re there. Easy-to-read graphs and charts make it simple to share that info with your team, too. Request a demo today.
